Privacy Policy

Last updated 2 October 2026

Your privacy is very important. I only ask for personal information I need to provide a service to you. I only retain collected information for as long as necessary to provide you with your requested service. I don't share any personally identifying information publicly or with third-parties, except when required to by law.

This website may link to external sites that are not operated by me. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.

You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.

Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.

Who I am

This website and sthe services offered through it is operated by George Halfin, based in London, England.
You may contact us by email on george@alifelessserious.club

The information I may collect

Contact information, such as your name and email address.

Booking information, such as details you provide when arranging a discovery call, coaching session or other appointment.

Purchase and transaction information, including details of services or programmes you have purchased. Payments may be made by bank transfer or processed securely by Stripe. I do not receive or store your full card details.

Communications, including emails and messages you send to me through email, website forms or other agreed methods of communication.

Coaching information, including notes I make in connection with our coaching sessions.

Information you choose to share about yourself, which may sometimes include information relating to your physical or mental health.

Marketing preferences, including whether you have chosen to receive my emails and whether you have subsequently unsubscribed.

Website information, such as information collected through Squarespace Analytics, Google Analytics and cookies about how people use and navigate my website.

Testimonials, including your name, photograph and comments where you have expressly agreed that I may publish them.

How I collect your information

You may provide information directly to me when you:

• complete a form on my website

• subscribe to my emails

• sign up through Instagram

• book an introductory call

• book or take part in coaching

• purchase a programme or digital product

• email or message me

• provide a testimonial

• otherwise contact or work with me

Some information is also collected automatically when you use this website through cookies and analytics technologies. You can manage non-essential cookies through the cookie choices provided on the website.

Why I use your information

I only use personal information where I have a reason to do so. Depending on the circumstances, I may use it to:

Provide services you have asked for.
For example, arranging coaching sessions, communicating with you about your booking, delivering a programme you have purchased or responding to an enquiry.

The lawful basis I generally rely on for this is contract, including taking steps at your request before entering into a contract.

Process payments and maintain appropriate business and financial records.

This may be necessary for the performance of our contract and to meet my legal obligations, including accounting and tax requirements.

Communicate with you.
For example, replying to an email, answering a question or sending information needed for a session or programme.

Depending on the circumstances, this will usually be necessary for our contract or for my legitimate interests in running and communicating about my business.

Send emails, resources and updates that you have chosen to receive.

Where you have actively subscribed to my mailing list, I generally rely on your consent.

If you book a clarity or introductory call through a form that clearly explains that your details will also be used to send you my emails, your information may also be added to my mailing list on that basis.

You can unsubscribe at any time using the unsubscribe link in any marketing email or by emailing me.

UK electronic-marketing rules require a genuine choice when consent is relied upon and an easy way to opt out of future marketing.

Understand and improve my website and services.

I may use analytics to understand how people find and use my website, which pages are useful and how the website is performing.

Depending on the information involved, this may be based on your consent, particularly where non-essential cookies or analytics technologies are used, and/or my legitimate interests in understanding and improving my business.

Payments

Payments may be made directly by bank transfer or processed through Stripe.

Where Stripe processes your payment, your payment-card information is handled by Stripe rather than by me. I do not store your full credit or debit card details.

I may retain transaction information necessary for bookkeeping, accounting, tax and legal purposes.

Website forms

My website is hosted by Squarespace.

Information submitted through a Squarespace form will be emailed to george@alifelessserious.club which goes into a Google workspace inbox and may also be transferred to Mailerlite where the form is connected to my email list or marketing system.

Cookies and analytics

Like most websites, this site uses cookies and similar technologies.

Some cookies are necessary for the website to work properly. Others may help me understand how people use my website.

I currently use Squarespace Analytics and Google Analytics.

Where required, non-essential analytics cookies are only used according to the choices you make through the website's cookie consent banner.

You can change your cookie preferences through the options available on the site or through your browser settings.

Other service providers

I use a small number of trusted third-party services to operate my business.

These currently include services such as:

• Squarespace including Biosite

• Stripe

• Zoom

• Google Analytics

• Google Drive

• Calenderly

• Mailerlite

• Biosite

These companies may process personal information on my behalf or as independent data controllers, depending on the service they provide.

I only share information with service providers where it is reasonably necessary for them to provide the service I use.

I do not sell your personal information.

Testimonials

I may publish testimonials from clients or customers on my website, in emails or on social media.

Where a testimonial identifies you by your full name, photograph or other identifiable information, I will ask for your explicit permission before publishing it.

You may subsequently contact me if you would like me to stop using an identifiable testimonial. Where reasonably possible, I will remove it from material under my control.

How long I keep your information

I do not keep every type of information for the same length of time.

As a general guide:

Coaching notes: normally up to seven years after our coaching relationship ends.

Zoom recordings: normally deleted from my Zoom account within one month.

Financial and transaction records: retained for as long as required for accounting, tax and legal purposes.

Mailing-list information: retained while you remain subscribed. If you unsubscribe, limited information may be retained so that your preference not to receive marketing can be respected.

Enquiries and correspondence: retained for as long as reasonably useful for the purpose for which you contacted me and then deleted when no longer needed.

I periodically review the information I hold and aim not to retain personal information for longer than reasonably necessary.

Keeping your information secure

I take reasonable steps to protect personal information from loss, misuse, unauthorised access or disclosure.

These include measures such as password protection on my devices and accounts and using established third-party platforms with their own security measures.

No online service or method of electronic storage can be guaranteed to be completely secure, but I aim to use sensible and proportionate safeguards for the nature of the information I hold.

Your rights

Under UK data protection law, depending on the circumstances, you may have the right to:

• ask for a copy of the personal information I hold about you

• ask me to correct information that is inaccurate or incomplete

• ask me to delete your personal information

• ask me to restrict how I use your information

• object to certain uses of your information

• ask for certain information to be transferred to you or another organisation

• withdraw consent where I am relying on consent to use your information

Not every right applies in every circumstance, and there may occasionally be legal reasons why I cannot immediately delete or provide particular information.

If you would like to exercise any of these rights, email:

george@alifelessserious.club

I may need to verify your identity before providing personal information or carrying out certain requests.

Withdrawing consent

Where I rely on your consent, you can withdraw it at any time.

Withdrawing consent does not make anything I lawfully did before you withdrew your consent unlawful.

For marketing emails, the easiest way to withdraw consent is to use the unsubscribe link at the bottom of any email.

For other matters, you can email me at george@alifelessserious.club

Complaints

If you have a concern about how I have used your personal information, I would always welcome the opportunity to put things right first.

Please contact me at:

george@alifelessserious.club

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

You can find information about making a complaint at the ICO website.

Changes to this Privacy Policy

I may update this Privacy Policy from time to time, for example if I change the services or technology I use or if data protection requirements change.

The latest version will always be published on this page and the date at the top will show when it was last updated.